Overview:

Coinly is a personal finance app focused on improving money habits through behavioral change. It enables users to easily track income and expenses through a minimalist interface, prioritizing simplicity, privacy, and habit formation.

Core Idea:

Rather than replicating traditional budgeting apps, Coinly targets the root problem—poor money behaviors—by encouraging conscious spending and building sustainable financial habits.

Key Learnings:

• Early feedback showed some users saw Coinly as similar to existing banking apps. This pushed the pivot towards emphasizing behavior change over transaction tracking.
• Privacy concerns significantly resonated with users, reinforcing the decision to store data locally and offer an open-source solution.

Iterations:

1. Initial MVP: Basic expense and income tracking.
2. Simplified Onboarding: Shifted focus to essential categories to streamline user experience.
3. Behavioral Emphasis: Adjusted messaging and functionality towards habit formation based on user feedback.

Project Status:

Currently paused and maintained as a side project for future exploration and refinement.